Investors purchased the former Mack Truck building (obsolete and vacant at 13’ clear) at an attractive price, specifically to convert it into a modern warehouse. While lifting the 368,000 foot building to 24’6” clear, the investors turned the event into a publicity bonanza. Prospective buyers and tenants, along with members of the press, witnessed the lifting procedure from inside the building, complete with catered food and live music. Not one of the 4,500 panes of skylight glass was broken during the lift, and the publicity surrounding the expansion immediately attracted a buyer and a high-profile tenant, earning the investors handsome profits.